About Australian Financial News
Australian Financial News (AFN) is an Aussie-Sino business-focused, Chinese-language international daily news platform based in Sydney. It is the first and the most professional vertical platform welcomed by 189,000 readers in both Australia and China.
Along with daily news review on both website and mobile Wechat account, AFN hosts and provides discussion panels and business conferences associated with real estate, wealth management, and tax strategies.
AFN has become an essential daily read for executive decision makers, sophisticated investors and those who promote national prosperity.
The Australian Financial News （AFN）speaks to influential and ambitious Australian and Chinese decision makers in every sector who are intent on staying in the know. AFN connects to its community of influencers, leaders, policy makers, professionals, entrepreneurs and investors with its incisive news, breaking journalism, authoritative commentary, and agenda setting coverage. That’s why it is becoming the daily habit of successful Australian Chinese people.
Please note that due to the nature of our business activities, from time to time we will handle personal information relying on the media exemption in the Privacy Act where appropriate and this is discussed in more detail below. We may also rely on the related bodies corporate, employee records and other exemptions that are included in the Privacy Act.
If your personal information is being collected via our services, the specific collecting entity will be the entity listed by the digital service as the copyright owner and operator of the service. On a website, for example, you will usually find this listed at the bottom of the page.
What is Personal Information?
When used in this policy, the term “personal information” has the meaning given to that term in the Privacy Act. In general terms, it is any information that can be used to personally identify you. This may include (but is not limited to) your name, age, address and contact details (including phone numbers and email addresses) and possibly financial information, including your credit card, direct debit or PayPal account information. If the information we collect personally identifies you, or you are reasonably identifiable from it, the information will be considered personal information.
What Kind of Information Do We Collect It?
The type of personal information the Australian Financial News collects will vary depending on the nature of your dealings with us. We only collect personal information that we need for our business activities, or which is volunteered to us. In general, the type of personal information we collect and hold could include (but is not limited to) your name, address (postal and email), contact details, geographic location (including your suburb or post code), gender, date of birth, activity, photograph, payment details, drivers licence (where necessary to verify your identity) and transaction details relating to your use, enquiry or purchase of our products and services (or of those promoted by us) and any preferences you tell us about. We may collect your personal information via our websites and other digital, when you email or write to us, when you subscribe to our services, when you attend an event or program run by us or when you participate in any of our shows or are in our studio audience or participate in a survey, questionnaire, competition or other marketing campaign run by us and/or our partners.
Information we collect from other sources
We may access information, including personal information, about you across third-party sources and platforms (such as Google, Weibo) and supplement the information we collect with information obtained from those third-party sources.
When you connect with us through social networking services, you will be able to see the social sharing habits of your friends and connections and participate seamlessly in our social capabilities, including commenting, live blogging, reactions, ratings, gaming mechanics and sharing content. You can connect us to your third-party social networking service by downloading an application and signing into the application. By connecting with us through these third-party social networking services, you are authorising us to access and use certain information from your social network profile.
If you do not provide and we do not collect your personal information in the ways we have described above, we may not be able to as effectively provide you with our products and/or services that you have requested.
How will we disclose your information?
We only use or disclose personal information for the primary purpose for which we have collected it, or for another related secondary purpose, unless you have provided your consent for us to use it for another purpose. We may use or disclose your personal information for the following primary purposes:
- contacting and/or communicating with you because you have provided information about a news story or provided content for publication on our digital services;
- conducting competitions or promotions either ourselves or for selected third parties such as our sponsors or advertiser customers;
- for recruitment purposes, where you have shared personal information with us as part of a job application;
- for matters relating to your participation in any program including to ensure that you are qualified to participate and your ongoing health and safety;
- to provide to third party advertisers or sponsors of programs where you are providing talent services;
- to provide it to other specific third parties you have authorised us to disclose it to including finance brokers or agents to contact you in relation to an enquiry submitted to our Drive business;
- communicating with you, including by email, mail, chat, SMS or telephone in connection with our products and services and/or verifying your identity for these purposes;
- operating and improving our digital services and providing you with more effective customer service;
- making our digital services easier to use by eliminating the need for you to repeatedly enter the same information, allowing you to access protected parts of our digital services and/or allowing you to comment on content displayed on our digital services;
- providing you with news and information about our products and services or those of our partners (including by direct marketing to you and sending you newsletters, product surveys and special offers);
- sending you marketing and promotional material about other products and/or services of the Australian Financial News or our partners that we consider you may be interested in;
- conducting business process functions and other administrative functions for the operation of our digital services and/or our business;
- performing quality control, product development, customer research and other types of research and analysis aimed at improving our products, services and technologies;
- displaying content and advertising that are personalised and customised to your interests, preferences and experiences, including by using aggregated information and data received from across our digital services and from third parties;
- investigating any complaints about or made by you or assisting the police or any regulatory body to do so, or if we have reason to suspect that you are in breach of the terms and conditions of any of our products and services or that you are or have been otherwise engaged in any unlawful or prohibited activity;
- sharing your personal information with the police and/or an appropriate government or community organisation if we consider you may be at risk of causing serious harm to yourself and/or a third party/s or would otherwise benefit from being contacted by the government or community organisation in relation to mental health information and/or support;
- sharing with our employees, related bodies corporate, joint venture entities, partners, contractors or external service providers to fulfil any of these purposes. External service providers may include (without limitation) web hosting providers, IT systems administrators, production companies, casting agents, mailing houses, newsagents, couriers, payment processors, photographic analysers, data entry service providers, outsourcing service providers, debt collectors and professional advisers; and/or
- using personal information as otherwise required or permitted by any applicable law (including the Privacy Act).
We also collect other information and data, such as anonymous data that we collect via your interaction with our digital services and third party digital services (where we provide digital analytics tools or deliver advertisements) using tracking technologies such as cookies and web beacons (this is described in further detail below). This information and data may not be considered personal information under the Privacy Act. This information and data may be used by us internally and/or provided by us to third parties including our partners, clients and service providers for purposes that may include, without limitation, providing you with more relevant advertising, preparing audience insights, customer research, campaign analysis, conducting launch surveys and modelling.
We do not generally collect sensitive information as that term is used in the Privacy Act. This term applies to information such as your racial or ethnic origin, membership of political bodies, religion or trade unions, sexual preferences or activities, state of health or medical history and criminal record. However, in some instances, sensitive information might be disclosed during the course of your interaction with us or during the course of interaction of others acting on your behalf with us or others acting on our behalf with you – for example during a live streaming. If we hold any sensitive information about you, that information will only be used and disclosed by us if you have consented to such use and disclosure (your provision of that information will be taken to be consent but will only be used and disclosed for the purpose that it was provided by you).
What Marketing Communications Will You Receive?
In certain contexts when we collect information from you, you may be asked to “opt in” to consent to us using or disclosing your personal information. For example, you may be asked to opt-in to receive further information or communications from our advertisers and partners. We do not provide your personal information to other organisations for the purpose of direct marketing unless expressly authorised by you.
We may send you direct marketing communications and information about products and services that we consider may be of interest to you. These communications may be sent in various forms, including telephone, SMS or email, in compliance with applicable marketing laws, such as the Spam Act 2004 (Cth). If you indicate a preference for a method of communication, we will endeavour to use that method whenever practical to do so.
Security and Management of your Information
We also impose strict requirements of security and confidentiality on all third parties (for example, those who provide us with technology services) as to how they store, handle and deal with the personal information and anonymous usage data that we hold.
Tracking Technologies Notice
We also collect anonymous usage data about your browsing activity on the Australian Financial News’s network via various tracking technologies (for example, via cookies, tags, pixels). Our third party service providers may also collect anonymous usage data on the terms of their privacy policies which will be disclosed to you where relevant. This anonymous usage data may be used to identify your device on third party digital services where we have an arrangement in place to serve ads on those third party digital services. We may also collect anonymous usage data from third party digital services. One of the reasons we collect usage data is to display to you more relevant advertisements and on third party digital services.
Tracking technologies contain information that can later be read by a web server in the domain that issued the tracking technology to anonymously identify your device. We use the following types of tracking technologies:
- Strictly necessary tracking technologies. These are tracking technologies that are required for the operation of our digital services. They include, for example, tracking technologies that allow you to sign in and use our services and remember you when you sign in to secure areas of our digital services.
- Analytics tracking technologies. These tracking technologies allow us to recognise and count the number of visitors and to see how visitors move around our digital services. Some of the tools we use only provide us with information about trends and aggregate user behaviour. Other tools we use enable us to see how each visitor engaged with our digital services. For example, we will be able to see what you clicked on and how you navigated through our digital services. We use this information to better understand how our visitors use our digital services, so that we may make the necessary improvements to enhance our visitors’ experience in the future. We do not attempt to identify you with this information.
- Functionality tracking technologies. These are used to recognise you when you return to our digital services and they allow us to personalise our content for you, for example, by remembering your preferences.
- Advertising tracking technologies. These tracking technologies record your visit to our digital services, the pages you have visited and the links you have followed. We will use this information to make our digital services and the content and advertising displayed on it more relevant to your interests. We also use this information to determine the effectiveness of advertising campaigns. We may also share this information with third parties for this purpose. We also permit advertisers to embed their own tracking technologies in their own advertisements. Generally, advertisers will embed tracking technologies in their own advertisements to monitor the performance of their advertising campaign.
- Measurement tracking technologies. We also permit third party service providers to embed tracking technologies on our digital services to assist them to provide measurement and analytics services in relation to the use of our digital services.
- Social media tracking technologies. We use these tracking technologies when you connect and share our content and information using a social media sharing button or “like” button on our digital services to keep track of the way end-customers engage with and share our content. The social network will record that you have done this and this information may be linked to their targeting/advertising activities.
We also use tracking technologies as described in Display of Advertisements below. You have the ability to accept or decline tracking technologies. If you choose to decline tracking technologies, you may not be able to sign in or use other interactive features of our digital services, and some advertising preferences may not be able to be respected. If you choose to accept tracking technologies, you also have the ability to later delete tracking technologies that you have accepted.
|Google provides us with ad serving and ad exchange services. Anonymous aggregated user data collected and processed by us may be shared with Google to make the advertising you see our digital services more relevant to you.|
Display of Advertisements
Many of the digital services we offer are supported by advertising. We may display advertisements on our digital services and on the digital services offered by our advertising partners. We place tracking technologies on your device when you interact with our digital websites and apps and this anonymous data may be used to group you into relevant audience segments so that we can deliver more relevant advertising to you. We may also use the tracking technologies to recognise your device each time we display an advertisement to your device. We are able to compile information over time about where you, or others who are using your device, saw and/or clicked on the advertisements we display. We may also associate this information with your visit, purchase or other activity on participating advertiser’s digital services in order to display relevant advertisements or to determine the effectiveness of the advertisements.
Your advertising choices
When we display interest-based advertising, we take a number of steps designed to protect your privacy. We store content consumption data (eg page views) used for ad targeting separately from your contact information or other data that directly identifies you. We use interest-based advertising to make the ads you see on our network more relevant to you. Online advertisements on our digital services are served by ad servers and exchanges and/or by our other third party service providers to whom we may from time to time outsource the procurement of advertising. These companies may offer you a way to opt in or opt-out of ad targeting based on their tracking technologies. If you would like to opt out of interest based advertising please contact us via [email protected]
Please note that even if you opt out of interest based advertising, anonymous usage data may however continue to be collected by us and/or our third party partners for other purposes.
Access to Personal Information
(a) Under the Privacy Act, you have the right to request access to the personal information which we hold about you. If you wish to exercise your right under the Privacy Act to seek access to the personal information that we hold about you, we ask that you contact us at [email protected]. If you make an access request, we will require you to verify your identity before we provide you with any access.
(b) We will endeavour to acknowledge your request for access within 7 days, and to provide you with the access to which you are legally entitled within 30 days of the date of receipt of your request. We will notify you if we consider it will take longer than 30 days to provide you with access. If you seek access to records held by us which are not current records, we may need to contact you to discuss your request and it may take a longer period of time to locate these records and we may charge you an administrative fee reflecting our cost of providing access. If we are not legally required to provide access to the personal information requested and we exercise our discretion not to provide that information, we will let you know our reasons for doing so.
Changes to your information
We endeavour to ensure that the personal information we hold is accurate, complete and up-to-date. You have the right to ask us to correct information about you which is inaccurate, incomplete, out of date, not relevant or misleading. Alternatively, if you have a Account, you can access and update personal information you have entered in relation to that account by logging in and accessing or updating that information yourself.
All complaints received will be assessed by our Privacy Officer and reasonable steps will be taken to remedy any valid complaint. We will endeavour to acknowledge your complaint within 5 business days and to respond to your complaint within 20 business days of receipt of the complaint by our Privacy Officer. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.
Last updated: 24 Feb 2022